Hettich brings Kitchen Concept 2015 stateside
As part of its forward-looking innovation management activities, Hettich is launching Kitchen Concept 2015, thereby offering a trends forecast for kitchen and home environments in 2015. In doing so, Hettich assumes the position of development partner to the kitchen-furniture and white-goods industry with the aim of strengthening the innovative capacity of all parties, the company says. Kitchen Concept 2015 focuses on design, convenience, ergonomics, electrification and multimedia networking. Presented for the first time at interzum 2009, key elements of the Kitchen Concept 2015 were on display at Hettich’s IWF2010 booth and also presented in a film at EEM.
In terms of design, Kitchen Concept 2015 interprets the kitchen as the hub of the home. It is integrated in the home environment rather than claiming to be the centre of attention. It is the essentials that count, with the technology – appliances, sinks and taps – disappearing behind fascias when they’re not needed. Hardware ideas for flush-fitting fronts generate new architectural options: On demand, they are electrically retracted and, in doing so, free up the work surface.