About Our Authors
Holly Berecz is a freelance journalist noted for her experience in the kitchen and bath industry. She is a regular contributor to Kitchen + Bath Magazine and is the author of a monthly “High Tech Home” column that appears in both SoCal and Twin Cities Spaces magazines. She has implemented successful promotional campaigns and project for companies including Snaidero USA, SieMatic, Blanco America, Avonite Surfaces, The National Kitchen and Bath Association, Bath & Kitchen Buying Group, RSI Home Projects, Eos Surfaces, and International Surface Fabricators Association to name a few.
Denise Butchko is a design consultant with a marketing background. She spends most of her time “in the closet” either designing custom storage spaces or teaching other industry professionals to do so. She is the author of “How To Design A Walk In Closet”, the course “Closet Design Beyond Measure” and numerous webinars about how to market your business as a design/build pro. She's worked with companies like Hafele, Sugatsune and KCD Software. She's a digital correspondent for the Woodworking Network and a board member of the Association of Closet and Storage Professionals as well as a member of the National Kitchen and Bath Association. She can be found on almost all social media platforms (search Denise Butchko) or via email at Denise@ButchkoAndCompany.com.
David C. Grubb is a mechanical engineer with more than 30 years of experience in manufacturing and manufacturing support services. Following 20 years with Knoll Inc., a major manufacturer of contract furniture, David founded David C. Grubb Associates, LLC in 2003. Over the intervening years, David has been designing manufacturing facilities and improving productivity for a long list of companies in diverse markets worldwide. Our client companies range from large multi-billion dollar annual revenue contract furniture and kitchen cabinet companies to smaller millwork companies. David can serve you equally well in your plant operations as well as offering proven advice in business management decisions. We have forged lasting partnerships with many of our clients and are called on repeatedly to support their businesses.
Dave Grulke, executive director, Cabinet Makers association and owner of Big Dave's Service, Milwaukee, has more than 20 years of experience in advertising sales and sales management in print, direct mail and broadcast media. During that time, he rehabbed dozens of residential properties and opened his residential general contracting business in 2002. Having learned site-build cabinetry and finish carpentry installations as college summer jobs more than 40 years ago, he developed his business to specialize in direct to home owner turn-key custom kitchens, baths and home offices, with an occasional light commercial remodeling project. Grulke is a frequent speaker on various advertising, sales and marketing topics at North American woodworking events, and presents a number of educational sessions in the Cabinet Makers Association’s Professional Certification programming. His also contributes various articles and blogs within the trade press, and is the managing editor of CMA’s monthly e-newsletter.
John Howell began his woodworking career in 1973 as an apprentice to a master cabinetmaker and has worked for a number of woodworking companies that specialized in architectural millwork, furniture, store fixtures, and fenestration. He worked his way up from cabinetmaker and finisher to product designer, 3D Modeler, and Director of Research and Development. John is now President of Howell Consulting Services, Inc., a company that helps woodworkers design products utilizing the benefits of 3-D modeling. Utilizing the right 3-D modeling software in the right manner for the job at hand allows companies to be both truly creative in design and efficient in manufacture. Services include product design, production of 3-D models for shop drawings, renderings, and integration of models with CNC programming, etc.
Russ Lee is president of sitesNsolutions.com, a marketing consulting firm specializing in the woodworking, countertop, and kitchen and bath markets. He is also North American technical consultant for Abet Inc., which manufactures premium grade decorative plastic laminate. A 30-year veteran of the industry, Lee has been a countertop fabricator, served as editor of SolidSurface Magazine and as executive director of the International Surface Fabricators Association.
A veteran manufacturing professional and multi-disciplinary executive leader, Don Shultz is a strategic business advisor, to the woodworking industry. Mr. Shultz has worked extensively in the U.S., Canada, and in Europe with the wood products, machine tool and software sectors. Focusing principally on executive management challenges, Mr. Shultz collaborates with business leaders to synchronize companies with new market opportunities, and to foster improved operational and financial performance through organizational development. Working primarily with owners and senior executives, Don helps them to identify and respond to barriers constraining growth and profitability.
Dr. Carol Scovotti is a Professor of Marketing, Fulbright Scholar and Master Instructor at the University of Wisconsin-Whitewater. Professor Scovotti teaches marketing strategy, interactive marketing, and international business at both the undergraduate and graduate levels. She is the author of numerous articles and business cases about entrepreneurship, interactive marketing, multicultural virtual teamwork, and higher education teaching methods. Her work has been published in premiere academic journals and textbooks around the world. Professor Scovotti holds a Doctorate in international business, marketing, and information technology from Pace University, a Masters of Business Administration from Loyola University of Chicago, and a Bachelor of Arts from Marquette University. In the 22 years prior to her academic career, she was an advertising and interactive marketing consultant to companies, such as IBM, Avon Products, and Weight Watchers. She was also president of Telecom Denmark USA, the American subsidiary of a $2 billion international telecommunications carrier.
Ross Scovotti’s career in trade publishing spans more than 3 decades. During that time he has held every position imaginable from Sales Trainee to Group Publisher, participating in a multitude of different industries. As president of SMR Advertising, his first entrepreneurial venture, Ross successfully built and developed an independent sales, marketing and consulting company, focused on aiding trade publishers requiring assistance in any/all of these areas of expertise. SMR specialized on publications in the CallCenter, Direct Marketing, Telecommunication and Home Improvement industries. Ross sold SMR Advertising in 1989 to pursue an even greater business challenge. Assuming the helm of his second company, TeleProfessional, Inc., Ross took a floundering trade magazine in the depths of bankruptcy and transformed it into a successful, multifaceted, multimillion dollar publishing concern, boasting a 28% profit margin. Ross and his partners sold TeleProfessional, Inc. in 1998. Today, as the motivating force behind NueMedia, LLC, Ross, together with his staff, has harnessed the power of digital media to replace obsolete, trade magazines with DIPs (Digital Information Portals).
Alan Severance, director of training and organizational development for Riverton Management Consulting Group, has 30 years of experience leading manufacturing organizations, developing management teams, training supervisors and continuous improvement teams, and leading organizations through the change process. Recently, Severance’s projects have helped companies improve productivity and reduce cost through the application of people-centered approaches to lean manufacturing. He is a graduate of Hamilton College and holds an MBA in organization and management from Temple University. firstname.lastname@example.org
Mac Simmons is a freelance writer, and a 50-year veteran of the furniture finishing, refinishing and restoration trades. Mac worked for Mohawk Finishing Products for over 30 years as an outside salesman covering the New York-Long Island territories. He has trained more finishers and has done more finishing demonstrations then he can count. He was one of Mohawk’s first salesmen, after retiring he began writing finishing articles for many leading woodworking magazines in the USA, the UK, Australia, Canada, and Germany. You can find further information about Mac and his latest e-Book, the “Fundamentals In Finishing” by going to his website www.macsimmons.com.
Mary-Carel Verden has wide ranging experience with publication design, editorial development and photography for local and national clients. Her professional background includes more than 30 years of magazine management, catalog design and production, advertising, marketing, public relations, social media and exhibit work. Mary-Carel has worked closely with clients as varied as McGraw-Hill, John Deere, CUNA, and Encyclopaedia Britannica. She is a graduate of the University of Wisconsins-Stevens Point.
Stephan W. Waltman, Vice President of Marketing Communications and a corporate officer, has been with Stiles Machinery Inc. for over 30 years. He is credited with expanding Stiles’ sales and marketing team, increasing their access to sophisticated sales tools, and streamlining internal processes to help improve customer satisfaction. As an industry veteran, Steve is credited with establishing the Stiles brand as the premier North American supplier of machinery and related services. He is an active member in a multitude of industry trade associations where he serves on director’s boards and numerous committees.
Rob Ziegelmeier served as president of the Architectural Woodwork Institute in 1996-1997 and as chairman of the AWI LEED Task Force from 2003 to 2007. He is currently chair of the AWI Sustainability Resources Committee, serves on the AWI Education Committee, and is an AWI LEED Team Presenter and a member of the AWI Speakers’ Bureau. Ziegelmeier has established Forest Stewardship Council Certification for several companies. In addition he has conducted numerous American Institute of Architects continuing education presentations on the impact of LEED on the woodworking industry. He is the regional sales manager for O’Keefe Inc. in addition to his work with AWI.